Choosing the right ecommerce platform can be stressful, but it is critical to your success. This is true whether you’re starting a new business or adding ecommerce to your existing brick and mortar store. Here are some important ways to evaluate which ecommerce platform will be right for your business. What’s Your Business Model? This…
In their 26 years of operations, Amazon has managed to amass a broad and diverse customer base. According to a report in Etail, Amazon has more than 310 million active customer accounts worldwide. These figures consist of 90 million prime members and 220 million non-prime members. This makes it one of the first channels customers…
Choosing the right channel for your ecommerce business is crucial to your success. In order to determine if eBay is a good fit, there is much to consider. Karen takes you through the decision making process in this episode of Conversations with Karen. Click below to listen in. Add Conversations with Karen to your favorite…
In the crowded ecommerce world, how do you differentiate your business? Karen takes a deep dive in to this topic in this episode of Conversations with Karen. Click below to listen in. Or, you can read the transcript: Phaedra: Hi, everyone, it is time for another episode of Conversations with Karen. This is Phaedra Perkins,…
Karen Locker shares how Amazon is sending pesticide listings notices to sellers as they did last year. This year there is a new reason, Karen shares what it is and what you can do about it. Also, the holiday shopping season is upon us, how is Covid-19 affecting the FBA product check in process for…
When Amazon bots restrict listings as pesticides it causes a whole world of hurt for the seller. But, it only happens when you use the wrong words in your listings. Something stinks at Amazon and it’s not the anti-microbial insoles in your product listing. I am convinced that Amazon created Bots to drive sellers nuts….
In August of 2018 the Dogs of Amazon started chasing our clients. Many discovered that just because their listings showed as active it didn’t mean they were! They were paying for storage on items that will never sell. Because Amazon pulled the detail pages, serving up the Dogs of Amazon to their potential customers instead…
We all evaluate our online businesses at the beginning of the year. Follow this handy checklist to get your site back on track with an online shop review. What Went Wrong Get the new year right by turning back the clock for a moment to look at what went wrong last year with your site….
Use these 7 Tips for getting started with Etsy to grow your business. Etsy is an e-commerce website focused on the sale of handmade or vintage items and supplies. It also is a place to sell unique factory-manufactured items. These items cover a wide range, including art, photography, clothing, jewelry, food, bath and beauty products,…
Pay attention to these five Ecommerce industry trends in 2018: Voice Search is Gaining Steam People using smart speakers such as Apple’s Siri, Amazon’s Alexa and Google Home are changing the way we shop. Media measurement and analytics company comScore predicts that 50 percent of search will be voice search by 2020. Already, 45 million voice-assisted devices…