If you are trying to get your products into Walmart stores, more specifically their online market, but don’t know how to go about it or how to connect with their online customers, then you are in the right place. Let us show you how to set up an account and sell through Walmart’s online marketplace.

Walmart is the third-largest eCommerce platform with a 5.8% eCommerce market share. While this may not seem like much compared to amazon’s 39% market share, Walmart is experiencing steady growth and is not about to slow down any time soon.

If there ever was an eCommerce platform that would beat amazon, we can safely say that Walmart has the best chances. Investing in Walmart’s 265 million global customers could be a massive step for your eCommerce venture because you’ll get less competition and a bigger audience.

Apply to be a seller on Walmart’s online marketplace

If you want to be a Walmart online marketplace seller, you’ll have to visit their online page marketplace.walmart.com and click on “request to sell.” You are required to fill in all the required fields, a task that’ll take ten minutes if you have all the necessary information.

What will you need for your application?

  • A US business tax ID
  • A W9 or W8 plus an EIN verification letter from the department of treasury
  • Planned integration method for your product catalog
  • Product categories for your primary product

You’ll then save your information by clicking the save button at the bottom of each section after double-checking for errors. You’ll need to be careful and ensure that you’ve entered the correct information to speed up your approval process. When you’re done, you’ll click “apply now” and wait for an email that’ll inform you when your application is approved.

If you get approved to sell on Walmart, you’ll need to follow the link sent in the email containing your approval. The registration involves six steps.

Account creation

You will be required to establish a username and a password that you’ll use to log in to the seller center and manage your seller account. The username will be auto-generated based on the information you provided.

Next, review Walmart’s retainer agreement that contains the terms and conditions that you and all other sellers must accept before moving forward. Read and analyze the document and only sign if you are comfortable with and accept the terms and conditions.

Company registration

Next, you will be required to register your company by selecting a display name and a corporate address. Customers will use the display name to identify your company on walmart.com while the corporate address is used internally.

Filling out your tax forms

This step involves filling out your W-9 form for tax purposes. You’ll be required to fill in your name, address, and taxpayer identification number, TIN.

Payment info

Walmart partners with Payoneer and Hyperwallet to process marketplace partner payments. You’ll be required to register with either Hyperwallet or Payoneer to receive Walmart payments. It would be best to note that only Payoneer will be available to sellers with W8ECI tax classification. (Form W-8ECI is the Certificate of Foreign Person’s Claim for Exemption From Withholding on Income Effectively Connected with the Conduct of a Trade or Business in the United States.)

Filling out your shipping information

In this section, you will be required to choose your shipping model, regions that you’ll be able to ship to, and your shipping methods. The default shipping methods include next day, expedited, standard, and value. After finishing your setup, you’ll be able to customize your shipping strategy using Walmart’s customizable shipping templates.

List your items, test your account and go live!

The final step on how to sell on Walmart marketplace will require you to list your catalog and test your orders before going live. Doing this helps you test out your account, check, and get ahead of any problems that may affect your account and, consequently, sales later.

It would be best if you set up your top-selling items first. Keep in mind that once you are done testing your account, you’ll go live. Instead of using test items, you could use actual items in your catalog and ensure that they have complete information.

If you have multiple categories, you could provide a single item from each category for an initial round of item setup. After successfully adding all these items, they will move to the ‘stage’ status awaiting your approval to go live.

Publish two or three items (no need to ship them) and check for order acknowledgment, order shipping, order cancelation, and order refund. Once you have validated everything, you’ll be ready to go live. Walmart will run a final review process and then release your account to go live. Walmart will publish your items on its website, wallmart.com; they will be transactable within a few hours and searchable within 24-48 hours.


Using this comprehensive how to sell on Walmart marketplace guide, you could get your account up and running in a short period. However, once you get approved, you’ll have to move fast, upload more inventory and ensure that you have enough stock.

If you want this e-commerce venture to be successful, you will have to look at it as getting your dream job. Do you have what it takes to create and run a successful Walmart account?